Terms & Conditions

BEFORE USING THIS WEBSITE, PLEASE READ THE TERMS AND CONDITIONS OF USE CAREFULLY. All site users agree that access to and use of this site are subject to the following terms and conditions and any other applicable law. If you don't agree to our terms and conditions, please do not use our site.

(1) Shipping & Delivery Information - UK

(2) Shipping & Delivery Information - EU

(3) Shipping & Delivery Information - Rest of World

(4) Returns

(5) Cancellations

(6) Ordering & Payment

(7) Non-UK Customers

(8) Product Information

(9) Delivery

(10) Order Tracking

(11) Privacy Policy

(12) Contact Us

(13) Pricing and VAT

(14) Company

(15) Security Statement

(16) Data Protection

(17) Trademarks

(18) Warranty Disclaimer

(19) Limitation of Liability

(20) Advice

(21) Term, Termination

(22) Transactions through this site

(23) General Terms & Conditions

(24) Indemnification

(1) Shipping Information - UK

We've tried to find the most cost-effective ways to ship your items to you - whilst ensuring that they arrive safe and sound and in a timely manner. We have proof of postage for all items, so in the unlikely event that your order should go astray, we will be able to claim from Royal Mail. If your order is returned to us for non-delivery / non-collection, we may have to charge you again for redelivery.  There's more information on delivery prices and timings here.

(2) Shipping Information - EU

We offer two different services within the EU, please see our delivery page for all shipping charges.

(3) Shipping Information - Rest of the World, please see our delivery page for all shipping charges.


(4) Returns

If you are unhappy with your purchase for any reason, you can return your unused order for refund or replacement within 30 days of the original shipment date. You may want to insure your return as we can't be responsible for lost or misdirected returns. Shipping and handling charges are non-refundable. If you paid for your order by credit card, and are returning, not replacing the item, a credit will be issued upon receipt of the product.

In the unlikely event that something should go wrong with your delivery, please contact us within 30 days of delivery, and we will arrange a replacement or refund. If any damage has occurred, please keep all articles in their original packaging, as we might need it for insurance purposes. Should we require the damaged item to be returned, then we will reimburse you for the cost. Please do not return damaged items before contacting us.

Important: Refunds can only be credited against the payment method used to make the purchase.

Please direct all returns to:
Cheeky Pants, Return Item Department
Units D9&10,  Eastside Business Park,

(5) Cancellations
If you need to cancel an order please send an e-mail during normal office hours using the contact form on the contact us page

If the order has not shipped at the time we receive your request, we will issue a full refund. If the order has already shipped, we regret that we cannot call back the articles. Please see the return policy for returning your order and requesting a refund.

If the order hasn't shipped at the time we receive your request, we will issue a full refund. If your order has already shipped, we regret that we cannot call back the articles. Please see the return policy for returning your order and requesting a refund.<

(6) Ordering & Payment
We prefer to accept orders online as it is more secure. All prices on our site are in GBP and include VAT.

Accepted payment methods include payment by Visa, Mastercard, Switch, and Visa Delta.

Important: Your billing address must match the cardholder's statement address.

(7) Non-EU Customers
At this time, we can accept online credit card payments issued by most VISA or Mastercard companies, however payments will be in GBP.

(8) Product Information
We value your confidence in our products and endeavour to provide accurate product information about each item on our site. Please note:

Colours. While we have taken care to choose images which represent the colour of the articles, please be aware that each computer screen will show colours differently.

(9) Delivery
We track stock levels and our store should be able to identify if a particular item is in stock. If not, please send us an e-mail via the contact us page and we'll let you know when it will be available.

If paying by cheque or bank transfer
Cheques must clear our bank before products will be shipped. We will notify you of the shipment of your order by e-mail.

Lost or damaged items
In the unlikely event that anything should go wrong with your delivery, please contact us within 30 days of delivery, as per our instructions above, and we will arrange a replacement or refund.

If any damage has occurred, please keep all articles in their original packaging, as we might need it for insurance purposes. Should we require the damaged item to be returned, then we will reimburse you for the cost. Please do not return damaged items before contacting us.

(10) Order Tracking
If you've previously placed an order with "Cheeky Pants™" you can check the status of the order and the information you provided, as long as you registered an account with us. Login using your email address and the password that you registered on ordering.

(11) Privacy Policy
Our full Privacy Policy can be viewed here.

(12) Contact Us
By e-mail using our: contact us page or
By telephone on: 00447308130406
During office hours please leave a message and we will return your call as soon as we can.

(13) Pricing and VAT
All prices (including Postage charges) quoted are gross figures and include VAT at the appropriate rate. 

VAT registration number: 117 5567 05, Cheeky Baby Products Limited, t/a Cheeky Pants

(14) Company Details PLEASE DO NOT RETURN ITEMS TO THIS ADDRESS, use the returns address in section 4

Cheeky Pants is a trading name of Cheeky Baby Products. Company registered in England No: 7547735

Registered Office:

Cheeky Baby Products Limited
98 Sutton Road
East Sussex
BN25 4QJ


 (15) Security Statement
Your card security is paramount. Our card processing platforms have achieved the highest level of compliance under the Payment Card Industry Data Security Standard (PCI). We adhere to the most stringent levels of fraud screening, ensuring that your customer's details remain secure throughout the transaction process.

(16)  Data Protection.

We will NEVER sell your information to third parties, however we will provide some information (name, email address, invoice amount and date and time of purchase) to our referral programme partner, referralcandy. The information is solely used to run the referral programme, improve the content of our web pages and the quality of our service, and is not shared with or sold to other organisations for commercial purposes.  Information may also be passed to our Digital Marketing agency, Harvest Digital so that you receive more targeted Social Media advertising.  

It may also be necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Terms of Service of the specific application, or as otherwise required by law.


You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in each emails or by contacting us.


A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. We uses cookies to help us identify and track visitors, their usage of our website, their website access preferences and successful referrals they make. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites, with the drawback that certain features of our websites may not function properly without the aid of cookies..


All trademarks, service marks and trade names of Cheeky Pants used in the site are trademarks or registered trademarks of Cheeky Baby Products Ltd. 'CHEEKY' is a registered trade mark belonging to Cheeky Baby Products Ltd”.


This site and the materials and products on this site are provided "as is" and without warranties of any kind, whether express or implied. To the fullest extent permissible pursuant to applicable law, Cheeky Baby Products Ltd disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose and non-infringement. Cheeky Baby Products Ltd does not represent or warrant that the functions contained in the site will be uninterrupted or error-free, that the defects will be corrected, or that this site or the server that makes the site available are free of viruses or other harmful components. Cheeky Baby Products Ltd does not make any warrantees or representations regarding the use of the materials in this site in terms of their correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Some states do not permit limitations or exclusions on warranties, so the above limitations may not apply to you.


Cheeky Baby Products Ltd shall not be liable for any special or consequential damages that result from the use of, or the inability to use, the materials on this site or the performance of the products, even if Cheeky Baby Products Ltd has been advised of the possibility of such damages. Applicable law may not allow the limitation of exclusion of liability or incidental or consequential damages, so the above limitation or exclusion may not apply to you.

(20)  ADVICE

We do not warrant that the information provided in this website is complete or accurate, or that we have checked it. We will not be responsible for checking that the information is accurate or complete, or if any person relies on the information. We shall not be responsible for any harm caused by the improper use of the products or any negative consequences experienced unless such harm or negative consequences are caused by our negligence. When you purchase products, you should ensure that they are suitable for you and that you use them in accordance with the instructions provided.


These terms and conditions are applicable to you upon your accessing the site and/or completing the registration or shopping process. These terms and conditions, or any part of them, may be terminated by Cheeky Baby Products Ltd without notice at any time, for any reason. The provisions relating to Copyrights, Trademark, Disclaimer, Limitation of Liability, Indemnification and Miscellaneous, shall survive any termination.

Unless otherwise stated, cheekypants.com does not collect any import taxes and/or duties that governments might impose on products shipped to that country, so you are advised to make appropriate arrangements.


All transactions through this site are subject to our terms and conditions. By using cheekypants.com you signify your agreement to be bound by these terms and conditions. These terms were last updated on 13th September 2021. We recommend that you print and keep a copy of these terms and conditions for future reference. You will be required to confirm during the ordering process that you have read these terms and conditions and agree to be bound by them. Please read them carefully and make sure that you understand them before you order any products. They do not affect your legal rights.

We may change these terms and conditions at any time for commercial or legal reasons. Any changes will take effect on the date that they are posted onto the site. You will be asked to read and accept the terms and conditions each time you place an order, to ensure that you are familiar with the most current ones.


We do not accept amendments to these Terms and Conditions.

We do not accept orders from children (meaning persons under the age of 18 years).

You may not transfer any of your rights or obligations under these Terms and Conditions to another person without our prior written consent. We can transfer all or any part of these Terms and Conditions to another organisation, but your rights under these Terms and Conditions will not be affected.

If these Terms and Conditions are terminated by either of us for any reason, neither of us will lose any rights which have already accrued.

If, at any time, we do not require you to comply with any part of these Terms and Conditions, this will not prevent us from doing so in the future.

If any part of these Terms and Conditions is disallowed or held to be ineffective by any court or other competent body, the rest of the Terms and Conditions will not be affected.

Your data protection rights are set out in our Privacy Policy.

We are required by law to tell you that sales can be concluded in the English language only and that no public filing requirements apply.

We cannot be held responsible for any delay or failure to comply with our obligations if the cause for this delay or failure is beyond our reasonable control. This does not affect your statutory rights.

These terms and conditions are governed by and construed in accordance with the laws of England and Wales. You agree, as we do, to submit to the non-exclusive jurisdiction of the English courts. If you are a consumer and you do not live in England or Wales, you can choose for your local law to apply.

We do not exclude or restrict our liability for death or personal injury resulting from our negligence or that of our agents and nothing in this clause shall operate to exclude, restrict or limit this liability. We will not in any event be liable for: (a) any economic loss or damage (including loss of profit, revenue, business, contract, goodwill, or other financial loss); or (b) any indirect or consequential loss or damage which is not reasonably foreseeable as likely to occur in the ordinary course of events. Each provision of this clause operates separately. If any part is disallowed or found to be ineffective by any court or other competent body, the other parts will continue to appy.


You agree to indemnify, defend, and hold harmless Cheeky Baby Products LTD, its officers, directors, employees, agents, licensors and suppliers (collectively the "Service Providers") from and against all losses, expenses, damages and costs, including reasonable attorneys' fees, resulting from any violation of these terms and conditions or any activity related to your account (including negligent or wrongful conduct) by you or any other person accessing the site using your Internet account.

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